Copywriting Work

I began my career as a social media copywriter—a role that challenged me to write in multiple brand voices on a daily basis. Since then, my voice-driven creative writing has repeatedly produced compelling advertising content. Since 2019, I‘ve led talented teams of copywriters, providing one-on-one direction, leading collaborative group exercises, and creating hands-on workshops.

St. Kitts Tourism Authority; Brand Voice Development

In 2022, we launched a St. Kitts Tourism rebrand. I worked closely with a team of Copywriters and a Creative Director to craft an entirely new and distinct voice for the Caribbean destination.

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St. Kitts Tourism Authority; Campaign Development

In collaboration with a team of copywriters and creatives, we conceptualized the brand’s first global campaign in 5 years. We wrote Venture Deeper, a rousing call-to-action that is authentic to the destination’s spirit of unwavering curiosity.

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The Bahamas Ministry of Tourism; Brand Voice Development

I led the effort to fine-tune and refine the voice of The Bahamas brand. Our aim was to add clarity and specificity to the brand document. Years of working for and traveling to The Bahamas allowed us to bring authenticity and personality to the brand voice.

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Zips Car Wash

Leading a team of copywriters and working alongside a Creative Director, we development new brand guidelines for national brand, Zips Car Wash. The comprehensive brand document defined Brand Identity, Values, and Voice, complete with a social media campaign.