The Bahamas’ Ministry of Tourism has long faced a singular marketing challenge: how do we show travelers everything our country has to offer? How do you tell the story of a 16-island nation in a 30 second TV spot?

Following a five year content strategy that introduced audiences to various individual islands one “micro story” at a time, this new brand campaign lays out clearly the diversity and the breadth of experiences that make up The Bahamas. It educates the audience, changing a decades long misperception, and inspires travelers to return, again and again.